Online Training on Media Literacy

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Online Training on Media Literacy

Organized by CIET-NCERT in collaboration with Indian Institute of Mass Communication

Media literacy education is a key 21st century skill, which teaches students to apply critical thinking to media messages and to use media to create their own messages. Media literacy is crucial to the health and well-being of learners, as well as their future participation in our democracy's civic and economic life. The ability to analyze and evaluate various types of media and the messages they convey is referred to as media literacy. In today's world, media is an integral part of our daily lives. Nonetheless, many people lack the knowledge and critical thinking skills required to understand and interpret information, and some are unaware of how media sources influence their opinions and decisions. Reviewing media literacy definitions, terminology, and real-world examples can help one improve their ability to decipher meaning.

Media Literacy fosters active inquiry and critical thinking about the messages we receive and create. It broadens the definition of literacy to include all forms of media and cultivates informed, reflective, and engaged citizens, which are essential for a democratic society. Media Literacy affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.

In light of the importance of media literacy in the field, CIET-NCERT in collaboration with the Department of New Media and Information Technology, Indian Institute of Mass Communication, is organizing a five hours online training on “Media Literacy” from 20-24 February 2023 from 4.00 pm-5.00 pm to leverage the understanding of teachers, students, teacher educators, administrators and various stakeholders on media literacy and its impact on teaching-learning processes.


The objective of this online training is to enhance the understanding of teachers, students, teacher educators, and various stakeholders on the media literacy and availability of the resources, in order to enrich the classroom experiences.

Who Can Participate?

Students, Teachers, Teacher Educators, Parents, Administrators, General Public, etc.

Program Schedule
Day & Date Title of the sessions Resource Persons Banner Video Link
Day 1: Monday
20 February 2023
Media Literacy: Policy Perspectives, Concept, Need and Scope Prof. Sanjay Dwivedi,
Director General, IIMC

Prof. Anubhuti Yadav,
Head, Department of New Media & Technology, Indian Institute of Mass Communication

Dr. Angel Rathnabai,
Assistant Professor, CIET- NCERT
Day 1 Video
Day 2: Tuesday
21 February 2023
Media Literacy: Competency and Skills Prof. Anubhuti Yadav,
Head, Department of New Media & Technology, Indian Institute of Mass Communication
Day 2 Video
Day 3: Wednesday
22 February 2023
Advertising Literacy Dr. Kulveen Trehan,
Assistant Professor, USMC, GGSIPU
Day 3 Video
Day 4: Thursday
Teaching Learning in Media and Information Literacy Prof. KS Arul Selvan,
Director, School of Journalism and New Media Studies, IGNOU
Day 4 Video
Day 5: Friday
24 February 2023
Media Literacy and Non-Violence Communication Dr. Vedabhyas Kundu,
Programme Officer, Gandhi Smriti
Day 5 Video
How To Participate?

Step 1: Registration : Register yourself by clicking the link :-

Step 2: Watch live Panel Discussion: Participants have to attend Panel discussion, which will be live-streamed on NCERT Official YouTube channel - from 20-24 February 2023 at 4:00- 5:00 pm (Monday to Friday). The session will also be telecasted live on the following channels-

  • PM eVIDYA Channel number #6-12 meant for Classes VI to XII.
  • DD Free Dish Channel #28-34
  • DISH TV Channel #2027-2033
  • JIO TV Mobile App
  • TATA SKY Channel #756
  • AIRTEL Channel #437-440
  • Den channel #517-527

If you have missed the live sessions, you can watch the recording at the given link -(Link will be provided)

Step: 3 Participation in Post-Session Activity and Certification: Participate in the post session quiz, score 70% & above to get a certificate.

Post session Quiz - (Link will be provided on 24 February, 2023 after 6:00pm).

Opening Date: 24 February 2023, by 6:00 pm
Closing Date: 24 March 2023, by 6:00 pm

Step 4: Submit Your Feedback: Submit your feedback using the link -

This feedback form is intended to know your experiences, learning, and suggestions regarding the online training on “Media Literacy”organized by CIET-NCERT in collaboration with the Department of New Media and Information Technology, Indian Institute of Mass Communication.

Kindly share your experiences and suggestions with us. This will help us in further improvement of the virtual training process. Confidentiality of your responses will be ensured.

For any queries, reach us at or call #8800440559.

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